Devilishly Good

These days, most gifts are instantly forgotten.
Looking for the ultimate item that will wow your recipient for weeks to come? That's where we come in!

Legal Stuff: You can view our company information and terms & conditions of sale here, and our Copyright notice here.

Our History

WhatTheDevil.com was established in London, England in October 2009 by a then 23 year old Callum Bush, founder of the critically acclaimed phone accessory brand PhoneDevil.

Callum's background is in the Telecoms industry, having worked within the Trading department of The Carphone Warehouse (UK & Europe's largest phone retailer) for 3 years.

His interests include gadgets, innovation and random originality. ..What better excuse to create this website!

WhatTheDevil was originally created to support the sale of GummyDevil, the World's Largest Gummy Bear (Callum's solution to the pension crisis).

One week after its launch, GummyDevil made an appearance on the UK's leading chat-show, Friday Night with Jonathan Ross! (9 Oct '09)

The Present

We already have some pretty amazing gear on the site:

- A Privacy filter screen protector for your phone?

- A SIM card that unlocks over 992 phone handset models?

...They are just two of our spectacular products!

We are in the process of deciding the next batch of head-spinning products to be added to our range.

Our selection policy is simple: If it doesn't blow our minds, it won't blow your mind....getting it a big fat rejection!

- Perhaps there is an amazing product you have seen abroad, or a great gadget you think needs some key improvements to make it worthy of your good self?

- Perhaps you have had an idea that you would like to see actioned in the real world?

Get in touch with us.....as long as your idea creates a "What The Devil!" reaction (or its uncensored alternative), then there's a good chance we'll take a closer look!

Please do follow us on Twitter and Facebook.
We really are a very friendly & informal bunch!